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Strategic Squarespace Website Design for Women Business Owners & Creative Entrepreneurs

Everything You Need to Run Your Business

My Favorite Business Tools & Resources

The tools you use can make or break your online business. Here are the tools and resources I use to run my own business–from web design and client management to marketing and SEO.

*Items marked with an asterisk are affiliate links.

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Design Inspiration

Pinterest

Pinterest

There's so much inspiration to be found on Pinterest, from font pairings to color palettes and everthing in-between.

Design Seeds

Design Seeds

Design Seeds has hundreds of color palettes you can browse for inspiration.

 
 
 

Web & Graphic Design

Adobe Creative Cloud

Adobe CC*

Whether you're designing PDF documents, website mockups, or social media graphics, Adobe CC has the best tools to get it done.

Squarespace

Squarespace

Squarespace makes building a stunning website easy and can be fully customized using CSS, HTML, and Javascript.

Sublime Text

Sublime Text

My favorite app for writing and editing code.

 
Smallpdf

Smallpdf

Smallpdf makes it easy to compress, convert, split, rotate, edit, and merge PDFs. Anything you can think of to do to a PDF you can do with Smallpdf.

Moo

Moo

Affordable yet high-quality printing for business cards, flyers, stickers, and other brand collateral.

 
 
 

 Fonts & Graphics

Creative Market

Creative Market*

Creative Market offers an amazing selection of free and premium fonts, graphics, and stock photos.

MyFonts

MyFonts*

MyFonts is my first stop to find beautiful premium fonts.

Fontspring

FontSpring*

Fontspring offers a huge selection of premium fonts, including many not found on MyFonts.

 
Font Squirrel

Font Squirrel

Font Squirrel is my favorite source of free fonts licensed for commercial use. Plus, its font identifier makes it easy to match free and premium fonts from a screenshot.

Icofont

Icofont

Icofont is the most elegantly designed icon font I've found. You can also embed the icons as SVG files, which is a nice feature.

Font Awesome

Font Awesome

Font Awesome is another great source of icons that are easy to install. I prefer them over Squarespace's built-in social icons.

 
 

Photography

Unsplash

Unsplash

Unsplash is my #1 favorite place to find free, artistic, not-in-the-least-bit-cookie-cutter stock photos.

Stocksy

Stocksy

Stocksy offers a huge selection of high-quality premium stock photos.

Moyo Studio

MOYO Studio*

MOYO Studio offers a beautiful selection of styled stock photos and Photoshop mockups. In fact, I use their mockups on my own website!

 
Jana Bishop

Jana Bishop

I love Jana Bishop's collection of bright stock photos and lightroom presets.

Kate Max Stock

Kate Max Stock

Kate Max offers a huge selection of bright, feminine photos for female entrepreneurs.

Floral Deco

Floral Deco*

Floral Deco is one of my favorite Creative Market shops. Their photo packs are beautiful and affordable.

 
 

Blogging & Content Marketing

Grammarly

Grammarly*

Grammarly goes above and beyond spellcheck to make your writing look professional. And now it works with Google Docs!

Headline Analyzer

Headline Analyzer

Want to write blog post titles that are proven to drive more clicks? CoSchedule's free Headline Analyzer makes it easy.

Ulysses

Ulysses

Ulysses eliminates all of the distractions present in Word, Pages, and Google Docs to provide a minimalistic writing environment.

 
 

Social Media

Tailwind

Tailwind*

Tailwind makes it easy to schedule Pinterest pins. Within three months of using Tailwind my traffic increased 5x, so I'm pretty enthusiastic about it.

Planoly

Planoly

Planoly is my favorite free tool for scheduling Instagram posts.

Sumo

Sumo

Squarespace's built-in social share buttons kind of stink but luckily Sumo lets you to add better share buttons to your Squarespace blog for free.

 
 

SEO

SEMrush

SEMrush*

This suite of tools is pricy but so amazing. The SEO Content Template is like Yoast on steroids and it integrates seamlessly with Google Docs.

Website Grader

Website Grader

Hubspot's Website Grader measures your website on a number of important metrics that can influence your search engine ranking.

Tiny JPG

TinyJPG

Page speed not only influences user experience but it impacts your SEO ranking. TinyJPG compresses .jpg and .png files, which makes them load faster.

 
 

Email Marketing

ConvertKit

ConvertKit*

I've tried a few different email marketing platforms and ConvertKit is by far the most user-friendly. Seriously, it will save you SO MUCH TIME.

Email Subject Line Tester

Email Subject Line Tester

This tool uses research to help you write better email subject lines. My open rates are MUCH higher when I use it!

Interact Quiz Builder

Interact*

Interact is the most robust quiz builder on the Internet. Quizzes serve as a highly effective lead magnet to grow your email list!

 
 

Client Communications 

Zoom

Zoom

Zoom lets you host client meetings face-to-face for free, no matter where in the world you are.

Loom

Loom

Loom lets you quickly record and share videos and screenshares with your clients.

Mailbutler

Mailbutler

Mailbutler is like having an assistant in your inbox. You can track, snooze, and schedule messages, create canned email templates, and so much more.

 
 

Business Administration & Automation

Dubsado

Dubsado*

Dubsado is an all-in-one project management tool that allows you to invoice clients, set up a client portal, track income/expenses, and manage tasks, appointments, and contacts.

G Suite

G Suite

I use G Suite to host my business email and store files safely in the cloud. Your first year is free with a Squarespace subscription!

Acuity Scheduling

Acuity*

Acuity automates appointment scheduling by letting you set your available times so that clients can book without the annoying back-and-forth emails. And it's free forever with Squarespace!

 
Zapier

Zapier

Zapier makes apps talk to each other. I use Zapier to connect my Squarespace forms to ConvertKit. And Zapier's free plan includes up to five two-step zaps, which is definitely enough to get you started.

 
 
 
 

Data & Security

Backblaze

Backblaze*

I use backblaze to backup my hard drive in the cloud. I love how affordable it is!

My Passport for Mac

My Passport for Mac*

It's always a good idea to backup your data in the cloud and on a physical backup drive, which is why I also use this travel-friendly drive by WD.

LastPass

LastPass

LastPass offers secure password storage with extensions for Chrome and Safari.

 
 

 Books

Profit First by Mike Michalowicz

Profit First by Mike Michalowicz*

This book should be required reading for entrepreneurs. It outlines a brilliant (yet simple) accounting method that will make your business profitable from day one.

Big Magic by Elizabeth Gilbert

Big Magic by Elizabeth Gilbert*

If you're a creative business owner like me, this book will give you that warm, gooey feeling you get when someone really understands you.

Fascinate by Sally Hogshead

Fascinate by Sally Hogshead*

This book will help you discover the unique way you fascinate clients and customers so that you can better capitalize on your strengths.

 
How to Style Your Brand by Fiona Humberstone

How to Style Your Brand by Fiona Humberstone*

Fiona Humberstone is legendary in the branding community for good reason. This book will help you create a brand that shines, whether you're DIYing it or working with a professional designer.

Brand Brilliance by Fiona Humberstone

Brand Brilliance by Fiona Humberstone*

Brand Brilliance takes the principals taught in How to Style Your Brand and expands on them so you can take your brand to the next level. This book is full of inspiration!

How to Write Copy That Sells by Ray Edwards

How to Write Copy That Sells by Ray Edwards*

If you plan to write your own site copy, I cannot recommend this book highly enough. It's my copywriting bible.