2026 Squarespace Template Industry Trend Report

Real data and honest insights about what’s actually happening in the template market today.

There’s been a lot of noise lately… “templates are dead,” “the market is saturated,” “no one’s buying anymore.” But the reality? The Squarespace template industry isn’t dead. It’s evolving.

This trend report gives you a clear, data-backed look at how the market shifted this past year—and where it’s heading next:

✓ Sales trends and revenue numbers
✓ What sets the top template sellers apart
✓ Realistic benchmarks to guide your strategy

This isn’t cherry-picked data from the most successful template shops. It’s real statistics from template shops making less than $1,000 a year all the way up to multiple six figures.