How to Know If It's Time for a Website Overhaul
Is it time to redesign your website? If youβve been thinking about it but youβre not sure, here are some signs that you definitely need a new website.
The 90s are calling and they want your website back.
Youβd be surprised how often I run across business websites that look like they havenβt been updated in 20 years. But even if your website isnβt that old, it might still be outdated. Here are 5 signs that your website is, as they say, over the hill.
1. The design is dated.
Take a look at the websites of your closest competitors. Is your website dated by comparison? If so, it might be time for a refresh.
2. Itβs not responsive.
More people access the Internet via mobile devices than on a computer. Statistics vary by website but Iβd bet anything that at least 30% of your visitors are coming to you via phone or tablet.
Having a mobile-friendly website is essential but itβs better to have a responsive website. Whatβs the difference? A mobile-friendly site has two versionsββone for desktop and one for smartphones. A responsive website adapts to look good on any screen size, including tablets of varying dimensions.
To give you an example, Wix and SHOWIT allow you to build a separate mobile-friendly version of your website. In contrast, Squarespace websites are responsive. You donβt have to build a separate version of your site because it automatically adapts to fit all screen sizes.
3. It uses flash.
Flash is so 1990s and most search engines severely penalize or even block websites running on flash. If your website still runs on flash, you need to update ASAP.
4. It has limited functionality.
Does your website integrate seamlessly with your business tools and processes? Does it make your life easier and save you time or is it slowing you down?
One of the many things I love about Squarespace is how easy it is to integrate third-party tools like Mailchimp and Acuity Scheduling. This can save you so much time, streamline your process, and ultimately make your business run so much smoother.
5. Itβs cluttered and hard to navigate.
Clean and simple is where itβs at with web design these days. If your website is cluttered, disorganized, and hard to navigate, itβs going to drive customers away.
You have lots of traffic but low conversions.
This is a sure sign that something is wrong with your website. If lots of people visit your site but youβre still struggling to get clients, sell your product, or get people to sign up for your email list, your website is likely the culprit.
It could be that your website is outdated. But even if you have a clean, modern, drop-dead gorgeous website, that doesnβt mean itβs converting well. Without a clear strategy behind the design, youβre probably losing clients and customers.
Youβre attracting the wrong kind of client.
Maybe you have no trouble booking clients but the clients you attract are not the sort of people you want to work with. Maybe theyβre bargain shoppers who donβt value your work and try to negotiate a lower rate or theyβre just not in the demographic you want to target.
Attracting the wrong clients could be a problem with your website, copywriting, branding, or all of the above, so itβs important to carefully evaluate the problem to determine its source.
Your website isnβt aligned with your business.
Having a website thatβs aligned with your business goals isnβt just about attracting your ideal client (though thatβs certainly a big part of it). Itβs also about the contentment that come with that feeling of alignment. Itβs important that you feel good about your business. And having an aligned website is a big part of that.
You donβt have a website for your business.
Even if you own a brick-and-mortar business, having a website is extremely important. Having a website gives your business credibility and visibility. Most people Google a shop, restaurant, spa, etc. before visiting. If thereβs nothing to be found, they might not feel comfortable spending their hard-earned dollars at a place that canβt be bothered to provide more information online. So if you donβt have a website yet, consider this a call to action.
Ready to overhaul your website? Schedule a free discovery call and letβs talk about how I can help you craft a website that moves your business forward.