about me
hey, iβm kate.
web designer + biz educator
squarespace designer since 2018
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template shop owner since 2020
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teaching designers since 2021
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squarespace designer since 2018 β template shop owner since 2020 β teaching designers since 2021 β
I help Squarespace designers build more sustainable businesses through scalable offers and smart systems.
Because burnout isnβt a rite of passage. Itβs a red flag. π©
Like most freelance designers, I started out chasing the dream of a fully booked client calendar.β¨
But it didnβt take long to realize that dream was holding me back.
I really wanted more freedomβtime freedom, creative freedom, financial freedom. And I know Iβm not the only one.
The traditional client-service model can only take you so far before burnout sets in. When your income depends on constantly saying yes to new projects or logging a certain number of hours, rest starts to feel like a luxury you canβt afford.
My mission is to help designers like you break that cycle. To turn your creative skills into offers that sell even when youβre off the clock and build a business that supports the life you actually want.
let's get acquainted
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let's get acquainted β
INTJ
taurus
5w4 sp/sx
Iβve been in the Squarespace world for over 7 yearsβfirst as a traditional web designer, then as a template shop owner and business educator. My work has evolved over time, but it always comes back to the same thing: helping creative entrepreneurs build businesses that work for them, not the other way around.
These days, most of my time is spent teaching fellow designers, creating templates over at Launch Out Loudβ’ (my new Squarespace template shop), and sharing the occasional hot take in my weekly newsletter.
When Iβm not working, youβll usually find me curled up with a book, wandering the aisles of a local bookstore, or watching an embarrassing number of cat videos on Instagram (despite being tragically allergic).

A Few Quick Facts
Probably Reading
A Gripping Mystery
always inspired by
Coastal New England
most-used apps
Asana & ChatGPT
rewatching (again)
The Lord of the Rings
playing on repeat
Agnes Obel, Fleurie
my happy place
Library or Bookstore
take my money
Apple, Whole Foods
weekend plans
Netflix and a Nap
fave design trend
Micro-interactions
what grounds me
Fresh Air & Nature
the backstory
From Struggling Designer to Taking One Week Off Every Month
2018
2019
2020
2021
2022
2023
2024
2025
Discovered and fell in love with Squarespace when looking for a website platform for my new marketing business.
Built my first client website and charged $700 for it, then joined a mastermind to improve my design skills and Squarespace knowledge.
My first client site
Rebranded and started marketing myself as a Squarespace designer. Struggled to book clients and was stressed by all the deadlines and Zoom meetings when I did...
Babyfaced new designer
Launched my first Squarespace template and was shocked by how quickly my business grew.
I continued working with clients but developed a repetitive strain injury that made it increasingly difficult to work. Finally, in November, crying in pain while trying to meet a client deadline, I decided it was time for a radical change...
The original Sparhawk template
Quit client work in January and went all in on templates. Had my highest revenue month ever and was so relieved.
In June, I launched my first course, Scale with Templates and sold out all of my pre-launch spots in 24 min.
Filming courses
Launched my second course, then developed another wrist injury and couldnβt work for 5 full months.
Despite being out of commission, I took a leap of faith and redesigned my home office, did my first real brand photoshoot, and still made a full-time income.
Dream home office...
now a reality!
First official brand photoshoot
Hired my ops manager, Michelle, and started the long process of coming back from that unplanned leave of absence. I also got serious about rest and started taking off a week every month.
Michelle joins the team!
Less work, more of this
Spent the first half of the year reeling from the seismic changes in the economy and business world. Then adapted and started testing new strategies that primed me for a major comeback in 2025.
Getting ready for a live launch
Split my business into two companies. Founded Launch Out Loudβ’ (my new design studio and template shop) and focused my personal brand on helping designers scale their businesses.
And now Iβm on track to have my best year ever!
Launch Out Loudβ’
βCall me back when youβre ready to scale your lemonade stand.β

hereβs what i believe
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The corporate world wasnβt built for neurodiverse, disabled, chronically ill folks, parents, or caregiversβ¦ so, like, most of the population. We need to intentionally create an economy that honors different capacities, energy levels, and life circumstances. Success shouldnβt be reserved for the few who can hustle hardest. It should be flexible, sustainable, and within reach for everyone.
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I believe in building relationships, not fences. Weβre all better off when we share ideas, celebrate each otherβs wins, and support one anotherβs growth. The online space is big enough for all of us, and the more we collaborate, the stronger this community becomes. When one of us wins, we all do.
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You know how appliances used to last 30+ years and now youβre lucky if your blender makes it through the week? I still believe things should be made like thatβwith care and craftsmanship. Iβm always asking, How can I make this better? and encouraging others to do the same. Because quality builds trust and trust builds businesses.
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The most successful business owners are forever studentsβalways observing, always learning, always asking questions. I believe in following those questions, experimenting boldly, and embracing the messy process of figuring things out. Thatβs where the magic happens.
If reading this feels like a deep exhale, youβre exactly where youβre meant to be.
Kerstin Martin
Calm Course Creator
βKate has shown herself to have a lot of integrity and substance, and a sincere desire to help others succeed.β
Iβve known Kate for many years; Iβve taken her courses and collaborated with her in webinars and summits.
As someone who has always rejected hustle culture, I choose the professionals I work with carefully. Kate is one of my favorite genuine people in the online space.
She has shown herself to have a lot of integrity and substance, and a sincere desire to help others succeed.
She is an excellent teacher and I trust her implicitly to deliver high-quality content and training.
Witnessing her growth from Squarespace designer to leading online educator has been such a pleasure. I am glad to call her my colleague and friend.
FREE REPORT
FREE REPORT
FREE REPORT
Explore My Offers
From practical trainings to plug-and-play templates, everything I create is built to help you scale smarter.